Bluebird is the Distributed Sales Orchestration platform for networks brands don't own but depend on. It routes, engages and tracks leads for companies that sell through contractors, dealers, agents, installers, distributors, resellers and channel partners, through three products: Route, Engage and Signal. Bluebird has operated since 2014 and holds a 4.8 rating on Gartner Peer Insights.

Distributed Sales Orchestration is infrastructure for managing leads and sales work handled by a sales network you don't own, such as contractors, dealers and agents who aren't the brand’s internal employees. Traditional CRM and revenue orchestration tools assume every lead recipient has a login; field networks often won't use one, so leads get lost in forwarded emails, unchecked portals and spreadsheets.

Bluebird takes in leads from web forms, CRMs, marketing platforms, spreadsheets, APIs and partner systems, then scores and enriches the data. Route sends each lead to the best-fit rep or partner using specific rules, geography, availability, skills, performance or AI scoring. Engage lets that person accept and update the lead by SMS or email, with no login. Signal tracks every outcome, gives you full-funnel visibility and feeds results back into future routing decisions.

Bluebird is built for organizations that depend on sales agents outside their internal org chart. Customers span home services and contractor networks, manufacturing dealers, real estate, insurance, travel, franchises, resellers and VARs, multi-location retail and global enterprises, including Royal LePage, Hewlett Packard, Mannington, Deckorators and Santogal amongst many other national and international brands.